This
ted talk by Renny Gleeson is about a quick story which is about a 404 page and
a lesson that was learned as a result to it. But for that first of all it's
important that we should understand that what actually 404 page is?
The
404 page is that. It's that broken experience on the Web. It's effectively the
default page when we ask a website for something and it can't
find it. And it serves as the 404 page. It's inherently a feeling
of being broken when we go through it. Whenever we come across this error we feel really irritated and
annoyed according to Renny it's the
feeling of a broken relationship.
Well
first of all we need to think that from where does the 404 actually comes from
basically it's from It's from a family of errors actually - a whole set of
relationship errors, as we can see from
the picture below what these errors actually suggests.
.
But these things are everywhere. They're on sites big, they're on sites small. This is a global experience
A 404 page is not what we're looking for. We get that, and it's
like a slap in the face. But the interesting
part was explored when Renny headed up a technology incubator where there was
eight startups sitting around there and they are actually working on what these
errors actually are. Until one day Athlete
path, which is a website that focuses on services for
extreme athletes, found this video. Below is the link for that
video.
A 404 page is not
what we're looking for. We get that, and it's like a slap in the face. But the interesting part was explored when Renny headed up a technology incubator where there
was eight startups sitting around there and they are actually working on what
these errors actually are.
Until one day Athlete
path, which is a website
that focuses on services for extreme athletes, found this video. Below is the link for that video
In that video a guy got badly hurt
while cycling so basically they took that
video and they embedded it in their 404 page and it was like a light
bulb went off for everybody in the place. Because they wanted to
give the 404 page a feeling that what it actually feels like when a person hit
a 404.
So here is the turning point when this 404 page was taken so creatively as below are the examples attached that how different brands use it as an advertising forum like Dailypath offers inspiration put inspiration on their 404 page. Stayhound, which helps us to find pet sitters through our social network, commiserated with our pet. Coke also used the 404 page. And eventually we learned was that those little things, done right, actually matter, and that well-designed moments can build brands.
The
best part was that we can actually hack these ourselves, we can type in an URL
and put in a 404 and these will pop. So basically this error page turned out to
be an opportunity. So it was a moment when everyone was excited and started
thinking that how creatively they can use that opportunity.
The
reason for choosing this ted talk was that it was a very creative idea to use
the 404 page as an advertising forum as no one would have ever thought so that
what a light bulb idea is and its simply amazing as the thing we use to hate at
first now attracts us and that frustration turns into happiness.
Link to the Ted talk
Link to the Ted talk
No comments:
Post a Comment